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Rust-eze Medicated Bumper Ointment

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"Lightning McQueen here. And I use Rust-eze Medicated Bumper Ointment, new rear end formula! Nothing soothes a rusty bumper like Rust-eeeze."
Lightning McQueen in a TV advertisement

Rust-eze Medicated Bumper Ointment is a bumper ointment company who sponsored Lightning McQueen in Cars. McQueen at first looks down upon the vehicles who run Rust-eze and is planning to ditch them and go with Dinoco as soon as he gets a chance, but has a change of heart after his life-changing experiences in the town of Radiator Springs, and decides to stay with the company. The product was created by brothers Dusty and Rusty Rust-eze and is somewhat a "rip-off" as the commercial states: "Actual results may take up to 36 weeks", which is about nine months.

Rust-eze Pledge

In the Cars Die-Cast Line, there is a Lightning McQueen released with a can of Rust-Eze. On the back of it, there is a pledge as follows:

"Get speedy, soothing, wonderful relief from the pain and discomfort of rust. Fast-acting Rust-eze contains up to 2 1/2 more Eze for quick soothing relief. We promise."
—Clink and Clank

Trivia

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