Lightyear the king

The logo on The King's tires.

Lightyear is a tire brand from the movie Cars. The tires are mostly worn by the race cars from the Piston Cup, prominently Lightning McQueen, Chick Hicks, and The King. There is a blimp named Al Oft advertising the brand. The name Lightyear is a reference to the Toy Story character, Buzz Lightyear and the tire brand Goodyear (which is why there is a blimp in the movie).